I love how the avatars are more laid back and not super-thin. They're not exactly fat, but they're fuller than most sites' avatars and that's awesome. The art there is great, and there are a lot of cool things to do. That said, there isn't a whole lot of variety with the items, which are very expensive and very gendered, for the most part. Beyond even that, it seems I just haven't been able to get into the site, although I do love the developments it's made since it's changed hands.

@Tre: You can use your refined resources (wood, metal, etc) and create items for yourself, such as furniture (for the new house system) and weapons for the battle system.