There wouldn't be other sponsors. The sponsored projects would be projects that we would work on but using funds from a specific item that was released for purchase for that specific project. You the user would be the sponsor.

For example, let's say we wanted to build an interactive system for our users. One of the pixelists would create an item and it would be put in the cash shop for sale. You the user purchase it, we use that money only for this project and nothing else.

As far as resources, we're working on that actually. :)