We've not advertised for years. Basically,
everything comes down to funds, and advertising that's going to give useful results doesn't some cheap. Inso put a lot of research into the results any of the advertising he paid for, because getting people to sign up is only the first step, and it counts for nothing if they never even post, and that's often the way.
You can pay out a big chunk of change for advertising and watch the registration numbers shoot up, but if what you have to offer doesn't appeal to these people you've basically thrown that money away. At one point we used to advertise regularly on Facebook, every Wednesday. There was always a significant jump in the amount of accounts created; the average was 20-30 per day at that point (mid 2009), which would jump to 80-100 on advertising day. But that never equated to 5 times as many more active accounts, sadly, it just doesn't work that way.
The ratio for the amount of people who actually post out of new accounts created has consistently been around 1:10, and by post I mean just that FM thread with the single post, never to be seen again. The amount who become active members of the community is considerably less. Some days registration would jump to over 1000 people, like so:
Quote:
March 01, 2010 27
March 02, 2010 176
March 03, 2010 1063
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But the reality of those high join amounts is a larger amount of never active accounts.
It really
is a Catch 22 situation for us;
We need more features so we appeal to more people so the active member numbers increases.
But we need the donations from that increased amount of people to be able to have more features in the first place...
I'm not sure I've acheived my aim here >< which was to try and show that there's a whole lot more to advertising than meets the eye. Advertising isn't some activity panacea that if we have it things will suddenly be all ok again. It would require
metrics and various other logistic-type terms that people who know what they're talking about bandy about, i.e. not me
I still hold by what I've always said; which is if donations increased by a decent amount, and maintained that better level, so that Inso starts to see us as a viable option again instead of just a money pit, then he would be willing to invest in us again. Where as right now we don't make enough for that to be a justifiable option.