People. Talking. People talking to me, people talking around me, people... I mean, I love them, sure, but for some reason I gots a really short fuse today...
*gasp* Sudden inspiration! You know how during Halloween it's said the 'veil' between the living and dead is at its weakest? Perhaps at this point Will can be seen by everyone. And people get curious about them at this point and they have a lot of questions...
Or generally, they'll be annoyed at their differences---see, living against dead---and think something along those lines.