Our major events last a week... So in terms of days, if it started on the 1st, it would start at noon (central time zone) of the first and end on noon of the 8th.

I think it's safe to say it won't be staring on the 1st of August, but sometime in that first week. We'll let you know the exact dates as soon as Mr. Mayor has them for us. :) (We're not being secretive to be mean - you know what happened to the Phoenix Jubilee's opening date. >_>; )