I agree there...The big focus on the evolving items is something I dislike.
I think they are coming out with a new one every week now and some cost as much as $10.
While they don't admit it, I see it as conventing to a paying site. I mean if the main features are being bought with money, then the site is not really free.
I wish they'd come out and confess that if that's the way things are going to be.