I'm all for it but his look isn't so great in the commercials I've seen, it's not well balanced, some parts are more heavily made up than others... The still photo in the first post looks a lot better though I'm still not 100% on the eyebrows. I think I would like it better if we could see his hair, that way the eyebrows would have something to compliment, you know? It's his call to look how he wants though. I'm just injecting what I would probably prefer from a personal and imagined marketing standpoint, which is probably silly. From an overall buyer's standpoint I like it but I only use products that don't use animal ingredients so covergirl isn't getting my money anyway.