It's their own fault for not offering the deals to current customers.
It's not illegal. You get the deal, and in 2 years when the contract runs out, you get the other guy's deal. If they want to keep us as customers, they can just give us the deal in the first place.

In fact, the last time we changed, the guy who does the installations called us and told us about it. (He installs for both Dish and DirecTV.