I think the 1D hype has declined a lot over the past year or two. The people who I knew were hardcore 1D fans have calmed down a little bit. I think that their boyish charm has worn out a little and they aren't attracting a whole lot of younger girls anymore (maybe I'm wrong, I haven't been keeping up a whole lot!), but their songs aren't totally bad. I wouldn't really follow them, but I wouldn't skip over their songs if they played on they radio either.