Read the event FAQ, silly! :XD
Quote:
Q. Why isn't there an event store currency this time?
A. It did not fit into our event plan this time.
Please do not expect event store currency to help you get your items every event - they're half-priced during the event itself, which is pretty generous, we think. If you don't have the gold, there are various staff-run and user-run contests and games to get you items that you'd like. Take advantage of those opportunities!
And don't forget that the event commons are half-price during the event... you can always get them later.
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That means they're half priced right now. And after the event, will be put into the regular shops at full price.